Abstract:
Consumer feedback is an aggregation of the consumer perception and interpretation of the
product value chain in an entire production system. It is therefore a planning tool for production
expansion and diversification to satisfy end users’ needs. Although the poultry agribusiness
subsector is exposed to biosecurity risks in the entire value chain, it has been analysed on
segmented isolation which lacks an aggregate conceptual value of biodiversity risk factor in the
production risk-benefit analysis of the subsector. This paper seeks to establish a conceptual
direction for end user feedback in analysing biosecurity risks in the entire poultry agribusiness
value chain.
