Abstract:
Reverse logistics is one of the essential sustainable supply chain practices that has been
applauded for its ability to promote sustainability and enhance firm performance. This paper
sought to assess the influence of reverse logistics as one of the aspects of sustainable supply
chain on the performance of horticultural industry in Kenya. The paper also seeks to evaluate
the moderating effect of value addition on the relationship between reverse logistics and
performance of horticultural industry in Kenya. The study adopted a descriptive research
design while the target population was 289 horticultural firms in Kenya. A simple random
sampling was used whereby 259 firms were included in the study. Questionnaire was used to
collect the study data while the data was analysed through mixed analysis where both
qualitative and quantitative techniques was used. Inferential analysis was used to establish
the relationship between variables. The data was presented in form of tables and figures. The
study found a positive relationship between reverse logistics and performance in the
Horticultural Industry in Kenya. It was also established that value addition significantly
moderated the relationship between reverse logistics and performance of horticultural
industry in Kenya. The study recommends that the management of the horticultural
companies should embrace sustainable supply chain through reverse logistics as a way of
saving on costs, promoting customer satisfaction and enhancing performance.
