dc.description.abstract |
The study’s aim was to analyze the role of total quality management in Kenyan
coffee house revenue generation. Specifically the study sought to; assess the
effects* of* continuous* process* improvement* on* coffee* house* revenue*
generation, analyze the impact of supplier partnering on coffee house revenue
generation, evaluate the effects of customer satisfaction on coffee house
revenue generation, and explore the effect of quality control on coffee house
revenue generation. Descriptive research design was used. A regression model
was generated to establish the relationship between the dependent variable,
(revenue generation) and the independent variables, (continuous process
improvement, supplier partnering, customer satisfaction and quality control).
The results indicated that customer satisfaction had the greatest effect on
revenue generation followed by continuous process improvement, while
supplier partnering had the least effect. The study recommends that themed
coffee houses need to focus on satisfying customers in order to increase their
revenue generation |
en_US |